Users will soon have a fresh option that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the company disclosed that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale release. This shift comes amid a surge in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A large amount of this output is classified as mass-produced AI material, a label for inferior, factory-style content that is often absurd or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, from computer-generated images to science explainers, and we intend to give people the option to adjust the amount of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The platform announced that there are now over a billion videos on its network identified as AI-generated. Overall, more than 100 million media items are added to the service daily, making AI content a relatively small part of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the amount of AI-generated videos they watch by using the topic control feature in the application and selecting “AI-generated content”. Other topics that are already be controlled under the setting encompass current affairs, clothing, cosmetics, and dance.
Platform Guidelines
The platform’s rules mandate users to tag convincing artificially created content, and it bans dangerous fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.
Additionally, the service will henceforth add an artificially created label to content made using its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This action is intended to deter users from trying to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally establishing a $2 million awareness program for professionals and organizations to develop informative material about ethical AI use. This initiative will assist educational bodies dedicated to educating computer science.
Moderation Strategy
The platform has defended its content review process, amid debate over proposals to lay off a large number of review team members in the United Kingdom. It is expected to reduce a significant number of roles in its user protection department in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A senior executive explained that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content prior to it has to be seen by people. The company announced a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
